Molly Sims on developing YSE Beauty: 'I didn't want it to be another celebrity or influencer brand'

Molly Sims on developing YSE Beauty: 'I didn'...

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How Ulta Beauty is reaching Gen Zalpha teen boys through first men’s masstige fragrance launch

Teen boys have become an increasingly important consumer demographic over the past few years thanks, primarily, to their insatiable appetite for fragrance. This includes the accumulation of "fragrance wardrobes," where users rotate their fragrances daily based on mood and occasio ...  Afficher plus

Tower 28 spent $200k on an interactive billboard. Was it worth it?

As competition in the beauty industry heats up, leaders are looking for new ways to stand out. “I've worked in beauty for 24 years now, and I don't think I've ever seen it more competitive than it is right now,” Amy Liu, CEO and founder of Tower28, told Glossy. “Maybe in five mor ...  Afficher plus

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Why Celebrities Are Obsessed With Launching Beauty Brands
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Kylie Jenner, Rihanna, Selena Gomez, Katrina Kaif - the list goes on and on. Celebrities can’t seem to stop launching their own cosmetic brands. But what’s driving this trend? We find out in this episode of Let’s Do Shots. 

One Reason Celebrities Launch Beauty Brands That Isn't Widely Discussed (With Investor Maggie Sellers)
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Is it possible to be hot, smart, and rich? According to angel investor and entrepreneur Maggie Sellers, it is. And she’s teaching everyone how on her viral TikTok, sharing tips on how to start investing to what your budget breakdown should look like. On today’s ep, Maggie shares ...  Afficher plus

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Hailey Bieber just sold her 3 year old beauty company Rhode for $1 billion. Is the girlboss back? We investigate the world of celebrity beauty—how are these brands created and what makes one hit vs flop?Topics covered:e.l.f. Beauty Acquires Rhode for $1B—was it a good dealThe ori ...  Afficher plus

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This week Bethan Ryder talks with Beauty experts Hannah Mauser, Sienna Piccioni and Brielle Saggese about the huge trend right now for celebrity owned beauty brands. From Pharrell to Gwyneth Paltrow, Kim Kardashian to Kate Moss, and even Stella McCartney, it seems like you're ...

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