The 6 Magic Words of Persuasion | Jonah Berge...

Somewhere in the past few years, you did something you love, with someone you love, for the very last time. And you had no idea when it happened. This solo episode is about why we cruise through our most meaningful endings, and why that might actually be the best possible news ab ...  Show more

Every villain is the hero of their own story. That line opens part two of Jodi Picoult's thirtieth novel, and she'll tell you it's also how most of us get through any given day, or life.Picoult is the number one New York Times bestselling author of thirty novels, including My Sis ...  Show more

Want to be more persuasive? Wondering which words will influence people to take action? To discover how to use language to guide people to a desired outcome, interview Jonah Berger.

Guest: <a href="https://jonahberg ...

Words have impact. But when it comes to enchanting audiences and captivating with communication, Jonah Berger, PhD ’07, says some words are more potent than others.

Berger is a Wharton School professor and a ...

Today’s guest shares how to make people 50% more likely to agree to your request. How to make children 33% more likely to tidy up. Plus, how to make your team more creative, your pitches more believable and your suggestions sound more confident.  You don’t have to take some magic ...  Show more

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<span class= "TextRun SCXW264723387 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="none"><span class= "NormalTextRun SCXW264723387 BCX0">We are delighted to welcome Jonah Berger, Marke ...