The 6 Magic Words of Persuasion | Jonah Berge...

For decades, migraine was explained to patients as a blood vessel problem: swelling, throbbing, treat it by shrinking things back down. That explanation is mostly a myth, and it may be part of why so many older treatments never worked.Dr. Fred Cohen is medical director of Headach ...  Show more

You know that feeling, like you’re forever running behind in work and life? That you’ll never finally be “there,” or be able to relax and enjoy things. Like the days are just collapsing into each other? Welcome to the wacky world of time anxiety. You are not alone. Chris Guillebe ...  Show more

Want to be more persuasive? Wondering which words will influence people to take action? To discover how to use language to guide people to a desired outcome, interview Jonah Berger.

Guest: <a href="https://jonahberg ...

Words have impact. But when it comes to enchanting audiences and captivating with communication, Jonah Berger, PhD ’07, says some words are more potent than others.

Berger is a Wharton School professor and a ...

Today’s guest shares how to make people 50% more likely to agree to your request. How to make children 33% more likely to tidy up. Plus, how to make your team more creative, your pitches more believable and your suggestions sound more confident.  You don’t have to take some magic ...  Show more

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<span class= "TextRun SCXW264723387 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="none"><span class= "NormalTextRun SCXW264723387 BCX0">We are delighted to welcome Jonah Berger, Marke ...