The 6 Magic Words of Persuasion | Jonah Berge...

When Stanford physician Bryant Lin was diagnosed with stage four lung cancer, a friend gave him one piece of advice about his own prognosis that he still credits with how he's lived every day since.Bryant Lin is a Clinical Professor of Medicine and Director of Medical Humanities ...  Show more

The most accomplished women in Terri Cole's therapy practice kept describing the same private emptiness, and almost none of them could name where it came from. After nearly thirty years and a research group of 650 women, she has an answer that has very little to do with what you ...  Show more

Want to be more persuasive? Wondering which words will influence people to take action? To discover how to use language to guide people to a desired outcome, interview Jonah Berger.

Guest: <a href="https://jonahberg ...

Words have impact. But when it comes to enchanting audiences and captivating with communication, Jonah Berger, PhD ’07, says some words are more potent than others.

Berger is a Wharton School professor and a ...

Today’s guest shares how to make people 50% more likely to agree to your request. How to make children 33% more likely to tidy up. Plus, how to make your team more creative, your pitches more believable and your suggestions sound more confident.  You don’t have to take some magic ...  Show more