Becoming Nike | The Crazy Idea | 1
Up next
In the face of a financial crisis, the famous banker JP Morgan puts his reputation and his wealth on the line when he intervenes to save Wall Street, and the country, from a financial meltdown. Want to listen to the remaining episodes of JP Morgan Saves Wall Street? Epis ...
Almost two decades before the launch of the iPhone, Apple Executive Marc Porat launches a project to develop the world’s first smartphone. But to fulfill his ambitions, he will have to launch his own company: General Magic. There, he will assemble a team of brilliant engineers ...
Recommended Episodes
Nike, the late starter struck gold with its “Just Do It” campaign. Launched in 1988, the shoe giant finally had a tagline as good as its shoes. Meanwhile, Adidas, the brand that started and found success long before Nike was even a dream, finds itself as the underdog. The Amer ...
Great branding is about identity – and it’s about matchmaking too. No one knows this better than the legendary co-founder of Nike, Phil Knight. When he and his partner, Hall of Fame track coach Bill Bowerman, started the sneaker company, they never tried to force-feed customer ...