240 - SEO Copywriting for Jewelry Marketing

240 - SEO Copywriting for Jewelry Marketing

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385 - What Actually Makes an Email Marketing CTA Work (And Why Simple Wins Every Time)

The call to action is the last thing someone reads before they click - or don't. And for something that important, it gets surprisingly little strategic thought in most email programs. What I see instead is one of two extremes. Either the CTA is completely ignored - "Shop Now" sl ...  Show more

384 - The Email Marketing Popup Audit You Probably Haven't Done

Popups have a reputation. We've all landed on a site, barely had a second to look around, and been hit with a full-screen form asking for an email address before we even know what the brand sells. That's not a popup problem - that's a strategy problem. A well-timed, well-designed ...  Show more

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