Reduce Buying Friction - SIP #413

In this podcast transcript, Victor Antonio emphasizes the critical role of strategic language in preventing customer defensiveness during sales negotiations. He argues that blunt phrases like "you're wrong" or the word "but" trigger instinctive resistance in a buyer's brain, whic ...  Show more

Motivation Mechanics Motivation activates when real motivation > fear of rejection, creating the threshold needed to push through sales resistance and take consistent action. Action triggers when pain of staying the same > pain of change, making discomfort with current state the ...  Show more

How to Sell more without using any sleazy sales techniques 

In this episode we talk to Tom Williams, CEO of DealPoint. Deals that will never close come at a huge opportunity cost to B2B sales teams. Tom shares how proactive, ongoing disqualification leads to more successful sales teams. He breaks down how to disqualify bad deals at every ...  Show more

Send us Fan Mail In this episode, Bill and Bryan discuss the idea of removing friction in the sales process. Drawing inspiration from a conversation with movement specialist Dr. Kelly Sterrett, they explore the importance of setting up processes that are easy to adhere to. While ...  Show more

Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price by Keenan Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/gap-selli ...  Show more