How to Expand Your Brand Outside a Small Market

How to Expand Your Brand Outside a Small Mark...

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How Dagne Dover Turned Word of Mouth Into Its Biggest Marketing Channel

Melissa Mash built Dagne Dover from a business school focus group and $40,000 in pre-sales into a brand now carried in more than 250 retail locations—without ever taking venture capital. By ditching Meta and Google in favor of events, sponsorships, and high-touch retail relations ...  Show more

The Beauty Brand Playbook Behind Lore's Successful Launch

Melanie Bender spent years building some of skin care’s most coveted brands before betting her next chapter on fragrance—a category she saw on the verge of its biggest moment yet. By leading with story over specs and making influencer relationships the heart of her strategy, she ...  Show more

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