Shein : les dessous du leader chinois de « l'ultra fast fashion »

Shein : les dessous du leader chinois de « l'...

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Fast fashion’s new superpower: Shein
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Read a transcript of this episode on FT.com

https://www.ft.com/content/99bcfb02-6de4-4658-9d7f-c210db884fdf


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Shein is one of the biggest fast-fashion brands in the world. Young women and girls film their “Shein hauls” for TikTok — showing off piles of trendy, cheap clothes they bought from the Chinese company. It’s on track this year for sales around $8 billion in the US alone. But a ne ...  Show more

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The apparel and footwear market of India is expected to grow rapidly. And this growth is expected to come from the rise of affordable fast fashion consumption. Clothes are cheaper than ever, and hence discarded more frequently than ever before. However, where are these clothes ...

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