Creating Social Influence & Authority Online ...

Dan Kennedy and Steve Miller explain why businesses that compete by being slightly better are easy to copy and easy to replace. They explore the difference between a temporary advantage and an uncopyable position, with a focus on creating real customer attachment rather than rely ...  Show more

Dan Kennedy and Chris Cardell discuss the internal patterns that keep entrepreneurs from turning knowledge into results. They examine unconscious ceilings, lack of intent, and the difference between dabbling in a skill and pursuing real mastery. Chris explains why decisive implem ...  Show more

A common mistake people make when building their online brand is that they think way too transactionally and sales-focused around their content. In this 4Ds business consulting session, I break down how to think about creating content with the hopes of it leading to sales, withou ...  Show more

In this part 1 episode of 4Ds, I talk with entrepreneurs and social media marketers looking to grow their businesses about how one post can change everything, what your number one goal as a channel should be, and how it's not about "or" but "and." I share my two cents on how to s ...  Show more

Here’s the problem most people run into when they create content online: They think they have to have something to say. So many of you aren’t putting out content online because you think you need to have the perfect message, or something “valuable” to share (based on your ow ...

A lot of entrepreneurs and marketers miss the point when it comes to influencer marketing …

It’s not about who has the most followers or who’s “verified.” It’s about who has the attention of the people you’re trying to reach.