Asking Painful Questions using a Psychologica...

Professional Brand Foundation Your personal brand functions as a walking differentiator where customers buy from you as an individual rather than just your product or service, making you the face of the company regardless of whether you work for an organization or own your busine ...  Show more

In this podcast excerpt, Victor Antonio argues that vague follow-up phrases like "I'll get back to you" are detrimental to professional productivity and sales success. He explains that these ambiguous statements create unnecessary confusion and prolong sales cycles by leaving fut ...  Show more

Pre-Suasion - by Robert Cialdini'A revolutionary way to influence and persuade' After his 1984 masterpiece 'Influence', Robert Cialdini brings us his second book: Pre-Suasion. Influence was all about the CONTENT of your message, whereas Pre-Suasion shows us that it's also importa ...  Show more

Want to change someone’s mind? First, explains Robert Cialdini, you have to change their framing.

For Cialdini, the Regent's Professor Emeritus of Psychology and Marketing at Arizona State University, per ...

The social psychologist Robert Cialdini is a pioneer in the science of persuasion. His 1984 book Influence is a classic, and he has just published an expanded and revised edition. In this episode of the Freakonomics Radio Book Club, he gives a master class in ...

In this dialogue, based on the new edition of his highly acclaimed bestseller (over 5 million copies sold in over 40 languages), Robert Cialdini — New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasio ...