Asking Painful Questions using a Psychologica...

Victor Antonio discusses the significant evolution of Customer Relationship Management (CRM) systems from basic contact databases into advanced sales acceleration platforms. Modern CRMs now utilize artificial intelligence and machine learning to automate repetitive tasks like dia ...  Show more

Strategic Positioning Comparative analysis creates a matrix with top 10 customer-valued features on the left and your company plus 2 top competitors across the top, where empty boxes reveal competitor weaknesses to exploit in sales conversations. The brain functions as a contrast ...  Show more

Pre-Suasion - by Robert Cialdini'A revolutionary way to influence and persuade' After his 1984 masterpiece 'Influence', Robert Cialdini brings us his second book: Pre-Suasion. Influence was all about the CONTENT of your message, whereas Pre-Suasion shows us that it's also importa ...  Show more

Want to change someone’s mind? First, explains Robert Cialdini, you have to change their framing.

For Cialdini, the Regent's Professor Emeritus of Psychology and Marketing at Arizona State University, per ...

The social psychologist Robert Cialdini is a pioneer in the science of persuasion. His 1984 book Influence is a classic, and he has just published an expanded and revised edition. In this episode of the Freakonomics Radio Book Club, he gives a master class in ...

In this dialogue, based on the new edition of his highly acclaimed bestseller (over 5 million copies sold in over 40 languages), Robert Cialdini — New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasio ...