Asking Painful Questions using a Psychologica...

Sales Discovery & Relationship Building Custom suit salesman Bob built trust by conducting the sales meeting at Victor's home, requesting to see his closet, and involving his wife in the decision-making process—creating a collaborative environment that positioned him as a trusted ...  Show more

Core Motivation Framework A big enough why serves as the fundamental determinant of success or failure in sales, providing the psychological fuel to push through daily rejection and uncertainty that defines the profession. Tangible, hardcore reasons for being in sales—such as fin ...  Show more

Pre-Suasion - by Robert Cialdini'A revolutionary way to influence and persuade' After his 1984 masterpiece 'Influence', Robert Cialdini brings us his second book: Pre-Suasion. Influence was all about the CONTENT of your message, whereas Pre-Suasion shows us that it's also importa ...  Show more

Want to change someone’s mind? First, explains Robert Cialdini, you have to change their framing.

For Cialdini, the Regent's Professor Emeritus of Psychology and Marketing at Arizona State University, per ...

The social psychologist Robert Cialdini is a pioneer in the science of persuasion. His 1984 book Influence is a classic, and he has just published an expanded and revised edition. In this episode of the Freakonomics Radio Book Club, he gives a master class in ...