A Marketing Professor and a Matchmaker Talk P...

The buzz: Emerging brands. If you think your company brand is the only one your organization needs to worry about, listen up! Two new branding flavors are stealing the business spotlight: employer and personal. Does your HR consider the notion of employer branding a passing fad? ...  Show more

What comes to people’s minds when they think about you, and can you control it? Dorie Clark says you can — with the power of your personal brand.

According to Clark, “You have brand equity in your own life.” ...

The power of creating the reputation you want to have.Whether you know it or not, you have a brand. What that brand is, says Lorraine Lee, doesn’t happen by accident. “You can either form and create it, or you can let people define it for you.”A teacher, content creator, speaker, ...  Show more

You need to differentiate yourself from the crowd in today's highly competitive job market. Building and harnessing your brand is one way to stand out among a sea of applicants. What is your brand? How do you build one? How do you change it? How do you build it back up? How do yo ...  Show more