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When you’re grocery shopping and see a product that claims it’s “good for the planet” or “society” - are you more inclined to buy it? If yes was your answer, you’re not alone. This is according to a joint study by McKinsey and Nielson IQ about US consumer behavior and s ...
Pass the probiotics and the clinically effective products over the “clean and natural” ones: McKinsey’s <a href="https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/the-trends-defining-the-1-point-8-trillion-dollar-global-wellness-market-i ...