How much should a university spend on a re-br...

It's harder than ever to be personalised. Universities have been trying to achieve widespread personalisation in websites for years. No one has cracked it. So why is it still a desirable website feature? 

Almost every university uses GA. France’s data protection watchdog, the CNIL, has issued updated guidance on the use of Google Analytics following a decision early last year that found the use of the tool to be in breach of European Union law under certain circumstances. Would yo ...  Show more

Chad Wilson, Vice President and Executive Creative Director of Brand Marketing at Grand Canyon Education, Inc., delves into purpose-driven marketing and branding for higher education. Higher education marketing faces challenges due to the "sea of sameness" in visuals and promotio ...  Show more

Elon Musk’s decision to rename Twitter ‘X’ has been met with confusion, and in some cases even anger, but where does it rank amongst the best and worst rebrands?Evan Davis and guests discuss the complexity of changing a company or product name, logo and message, the reasons for d ...  Show more

Would big-name universities pay a magazine to write puff pieces about them? You bet. Guest: Francie Diep, senior reporter for The Chronicle of Higher Education Related Reading: The Colleges That Pay for Positive Coverage Even for ‘Mad Men’ Obsessives, Higher Ed Marketing Inspires ...  Show more

Is it possible to charge more for a logo? How is it possible that some designers can charge tens of thousands of dollars more for essentially the same work? Chris and Melinda talk about the details of the logo. Learn more about your ad choices. Visit podcastchoices.com/adchoice ...  Show more