How much should a university spend on a re-brand?

How much should a university spend on a re-br...

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Website personalisation doesn't work. So why do we keep pushing for it?

It's harder than ever to be personalised. Universities have been trying to achieve widespread personalisation in websites for years. No one has cracked it. So why is it still a desirable website feature? 

Using Google Analytics is illegal under GDPR?

Almost every university uses GA. France’s data protection watchdog, the CNIL, has issued updated guidance on the use of Google Analytics following a decision early last year that found the use of the tool to be in breach of European Union law under certain circumstances. Would yo ...  Show more

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