Ep8 "How does your brain decide what to buy?"

This week we reach into the archive for one of the most popular episodes of Inner Cosmos. Why do birds and bees choose different flowers? Why do mammals' eyes seem to be optimized for moving around at night, and what does that have to do with hairless humans getting angry? What d ...  Show more

Is your personality written into the circuitry of your brain? With brain disease, can someone lose who they are without realizing it? What happens when the person changing is the only one who can't see it? What does it mean to love someone whose personality has become unrecogniza ...  Show more

Neuromarketers claim that their techniques provide new and profound insights for consumers buying everything from soda to new cars. But can they really interpret data in a way that allows them to nudge a user's subconscious mind? And, if so, what does this mean for the future? ...

Neuromarketers claim that their techniques provide new and profound insights for consumers buying everything from soda to new cars. But can they really interpret data in a way that allows them to nudge a user's subconscious mind? And, if so, what does this mean for the future? ...

Does shopping bring you joy? Or do you feel a bit of pain and regret every time you have to make a purchase? Many of us will be shopping for gifts in the upcoming weeks -- whether we enjoy it or not. Scott Rick, PhD, of the University of Michigan's Ross School of Business, discus ...  Show more