Ep8 "How does your brain decide what to buy?"

Why do two people facing the same choice feel different urges? How much effort hides behind resisting a cookie? Why can the brain keep wanting something long after pleasure fades? Can a molecule crank down the volume of your internal radio? Does a biological understanding of beha ...  Show more

What happens when we start birthing babies on Mars? Might a Martian human become unable to survive on Earth because of differences in microbes and gravity? How much of your body is shaped by the details of this planet? Will radiation accelerate human evolution on Mars? Could livi ...  Show more

Neuromarketers claim that their techniques provide new and profound insights for consumers buying everything from soda to new cars. But can they really interpret data in a way that allows them to nudge a user's subconscious mind? And, if so, what does this mean for the future? ...

Neuromarketers claim that their techniques provide new and profound insights for consumers buying everything from soda to new cars. But can they really interpret data in a way that allows them to nudge a user's subconscious mind? And, if so, what does this mean for the future? ...

Does shopping bring you joy? Or do you feel a bit of pain and regret every time you have to make a purchase? Many of us will be shopping for gifts in the upcoming weeks -- whether we enjoy it or not. Scott Rick, PhD, of the University of Michigan's Ross School of Business, discus ...  Show more

Do you have trouble figuring out what you want? Whether it's a big decision or a small one, why do we feel so conflicted about what the right choice is? In this episode, we talk about the frustrating experience of not knowing what we want, feeling frozen in place, and how to tune ...  Show more