Ep8 "How does your brain decide what to buy?"

Does your identity and performance change in different situations? What does this have to do with wondering how you’re being judged? What if polarization grows from uncertainty more than hatred? Might social uncertainty be more common than prejudice? Why do strangers become enemi ...  Show more

What is artificial general intelligence (AGI) and how close are we to getting there? What defines the next step, called artificial superintelligence (ASI), and why might the gap between those two be so dangerous? When machines become smarter than us, what roles are left for human ...  Show more

Neuromarketers claim that their techniques provide new and profound insights for consumers buying everything from soda to new cars. But can they really interpret data in a way that allows them to nudge a user's subconscious mind? And, if so, what does this mean for the future? ...

Neuromarketers claim that their techniques provide new and profound insights for consumers buying everything from soda to new cars. But can they really interpret data in a way that allows them to nudge a user's subconscious mind? And, if so, what does this mean for the future? ...

Does shopping bring you joy? Or do you feel a bit of pain and regret every time you have to make a purchase? Many of us will be shopping for gifts in the upcoming weeks -- whether we enjoy it or not. Scott Rick, PhD, of the University of Michigan's Ross School of Business, discus ...  Show more

Do you have trouble figuring out what you want? Whether it's a big decision or a small one, why do we feel so conflicted about what the right choice is? In this episode, we talk about the frustrating experience of not knowing what we want, feeling frozen in place, and how to tune ...  Show more