Policygenius: Jennifer Fitzgerald

Policygenius: Jennifer Fitzgerald

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Shep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand.

In the late 1990s, Shep and Ian Murray looked at a shrinking category–men’s ties–and saw an opportunity: a necktie isn’t just functional. It’s expressive. It can signal identity, taste, aspiration. With no fashion experience and no outside investors, the Murray brothers started m ...  Show more

Advice Line with Eric Ryan of Method returns

Today’s callers: Christina from California wonders how to build trust with her fragrance brand formulated without allergens. Then, James, also from California, assesses how he can create more brand awareness for his kids' flip flop company. And Ben from Florida evaluates whether ...  Show more

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