S4E09 - Geography As Branding

Jerry Goodis was one of the most colourful characters in the history of Canadian advertising.He founded a legendary advertising agency and created some of Canada’s longest-running ad campaigns. And while doing that, he attacked the ad industry for producing terrible ads. He was l ...  Show more

Taking a look at the most creative audio ideas from around the world. Including a podcast for runners that only works if you’re actually running, a police recruitment campaign that capitalized on the popularity of True Crime, and a very ambitious alternative audio track created t ...  Show more

Branding: Laurie Taylor explores the 'persuasion industries' and their role in creating modern consumer society. How has their use of an emotional model of brand communication, whether in political campaigning or product advertising, transformed our understanding of the rational ...  Show more

How does relevance impact brand bottom line? Listen to the Apple, Starbucks and Google examples. Learn why your brand needs to be relevant . 

In this episode, I break down why attention is the most valuable asset in business today — and how to actually earn it. We talk about building a brand vs. just selling, understanding the supply and demand of attention, and why creating content will matter more than ever in the co ...  Show more

On today's episode of the podcast I am sharing a 4Ds I had a while back. The biggest companies in the world focus on brand. Not sales. And the difference between branding and sales is simple. And the distinction between branding and sales is straightforward. Are you attemp ...