S4E09 - Geography As Branding

In this encore episode, we explore a strange aspect of advertising.Specifically, when tv and movie characters endorse products. Not the actors, themselves - but the characters they portray.It's a trend that started in the early '60s with the Andy Griffith Show and Bonanza.Today, ...  Show more

In this episode from our archives, we take a look at one of the tools of political marketing – the campaign song.Politicians have used songs going all the way back to at least the 1700s.Sometimes the songs are written expressly for the political party or candidate.Sometimes, poli ...  Show more

Branding: Laurie Taylor explores the 'persuasion industries' and their role in creating modern consumer society. How has their use of an emotional model of brand communication, whether in political campaigning or product advertising, transformed our understanding of the rational ...  Show more

How does relevance impact brand bottom line? Listen to the Apple, Starbucks and Google examples. Learn why your brand needs to be relevant . 

In this episode, I break down why attention is the most valuable asset in business today — and how to actually earn it. We talk about building a brand vs. just selling, understanding the supply and demand of attention, and why creating content will matter more than ever in the co ...  Show more