S10E15 - Who Will Buy My Memories: Fan Club Marketing

S10E15 - Who Will Buy My Memories: Fan Club M...

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Orchestrating Elections: Political Campaign Songs

In this episode from our archives, we take a look at one of the tools of political marketing – the campaign song.Politicians have used songs going all the way back to at least the 1700s.Sometimes the songs are written expressly for the political party or candidate.Sometimes, poli ...  Show more

Plop, Plop, Fizz, Fizz: How Companies Double Their Profits

Every company dreams of doubling its profit.It’s almost impossible to do.Yet, some companies do it by tweaking one tiny thing.We’ll talk about an industry that put three words on their packaging that doubled their profit.A company that created a catchy jingle that doubled their r ...  Show more

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