S10E15 - Who Will Buy My Memories: Fan Club Marketing

S10E15 - Who Will Buy My Memories: Fan Club M...

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Billionaire Tourism for the Super Wealthy

An encore episode from the Under The Influence Archives. A very interesting favourite.Most tourism marketing aims at the largest audience possible.This week, we look at a sub-category aimed at the smallest audience possible:Billionaire Tourism. The super wealthy get bored easily. ...  Show more

When You're This Big, They Call You Mister

From the Under The Influence Archives. One of our favourites.There are some time-honored honorifics in the world of marketing.“Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel. Like Colonel Sanders, Dr. Scholl’s, Mr. Clean and Mrs. Butterworth’s.They’re usually l ...  Show more

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