S1E07 - The Marketing Genius of Steve Jobs, P...

In this encore episode, we explore a strange aspect of advertising.Specifically, when tv and movie characters endorse products. Not the actors, themselves - but the characters they portray.It's a trend that started in the early '60s with the Andy Griffith Show and Bonanza.Today, ...  Show more

In this episode from our archives, we take a look at one of the tools of political marketing – the campaign song.Politicians have used songs going all the way back to at least the 1700s.Sometimes the songs are written expressly for the political party or candidate.Sometimes, poli ...  Show more

This is a special release of the 2-part Steve Jobs series from the How to Take Over the World podcast with Ben Wilson. Description - Today we're talking about Steve Jobs, the innovator, businessman, and technologist who has arguably shaped our world in the 21st century more than ...  Show more

This is a special release of the 2-part Steve Jobs series from the How to Take Over the World podcast with Ben Wilson. Description - Today we're talking about Steve Jobs, the innovator, businessman, and technologist who has arguably shaped our world in the 21st century more than ...  Show more

After Steve Jobs is fired by Apple in 1985, he sets out to build the computer of the future and prove himself a worthy leader. So he founds a new computer company called NeXT and purchases a little known animation studio called Pixar. In order to succeed, Steve is forced to confr ...  Show more