S1E07 - The Marketing Genius of Steve Jobs, P...

An encore episode from the Under The Influence Archives. A very interesting favourite.Most tourism marketing aims at the largest audience possible.This week, we look at a sub-category aimed at the smallest audience possible:Billionaire Tourism. The super wealthy get bored easily. ...  Show more

From the Under The Influence Archives. One of our favourites.There are some time-honored honorifics in the world of marketing.“Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel. Like Colonel Sanders, Dr. Scholl’s, Mr. Clean and Mrs. Butterworth’s.They’re usually l ...  Show more

This is a special release of the 2-part Steve Jobs series from the How to Take Over the World podcast with Ben Wilson. Description - Today we're talking about Steve Jobs, the innovator, businessman, and technologist who has arguably shaped our world in the 21st century more than ...  Show more

This is a special release of the 2-part Steve Jobs series from the How to Take Over the World podcast with Ben Wilson. Description - Today we're talking about Steve Jobs, the innovator, businessman, and technologist who has arguably shaped our world in the 21st century more than ...  Show more

After Steve Jobs is fired by Apple in 1985, he sets out to build the computer of the future and prove himself a worthy leader. So he founds a new computer company called NeXT and purchases a little known animation studio called Pixar. In order to succeed, Steve is forced to confr ...  Show more

After a thirteen year rise through the ranks at Apple, Chief Operating Officer Tim Cook faces the daunting task of replacing the company’s iconic co-founder Steve Jobs after the billionaire’s death from cancer.Want to listen to the remaining episodes of The Apple Genius: Tim Cook ...  Show more