S1E08 - The Marketing Genius of Steve Jobs, P...

From our archives, a favourite...Occasionally, an old advertising campaign is brought back from the dead.Even if it has been off the air for decades.In this episode, we’ll discuss a recurring Coke commercial that has been called the most popular ad of all time.A much-loved beer c ...  Show more

Because Terry LOVES books, we do an annual Bookmarks episode. This one is from 2024.There’s never enough room to include all the great stories we find in our research books.So this episode is dedicated to all those stories that didn’t fit into our regular episodes. The theme is “ ...  Show more

This is a special release of the 2-part Steve Jobs series from the How to Take Over the World podcast with Ben Wilson. Description - Today we're talking about Steve Jobs, the innovator, businessman, and technologist who has arguably shaped our world in the 21st century more than ...  Show more

This is a special release of the 2-part Steve Jobs series from the How to Take Over the World podcast with Ben Wilson. Description - Today we're talking about Steve Jobs, the innovator, businessman, and technologist who has arguably shaped our world in the 21st century more than ...  Show more

After Steve Jobs is fired by Apple in 1985, he sets out to build the computer of the future and prove himself a worthy leader. So he founds a new computer company called NeXT and purchases a little known animation studio called Pixar. In order to succeed, Steve is forced to confr ...  Show more

E485: Lessons from Apple's packaging strategy and the greatest comeback story in business.

These two Steve Jobs business stories get me hyped.

Hopefully, they will get you hyped, too.

Credit 👇
Story one: <a href= "https://x.com/projectkim/status/185 ...