S1E08 - The Marketing Genius of Steve Jobs, P...

From the Under The Influence Archives, one of our favourites....Take a walk down any busy main street, and you’ll probably see one of the oldest forms of advertising: The sandwich board. They have been around for over 200 years. Cities try and ban them.Storekeepers love them. The ...  Show more

From The Under The Influence Archives...Customers often lie to companies in surveys, polls and focus groups.Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns.So what are advertisers to do?One solution is Google.What we type i ...  Show more

This is a special release of the 2-part Steve Jobs series from the How to Take Over the World podcast with Ben Wilson. Description - Today we're talking about Steve Jobs, the innovator, businessman, and technologist who has arguably shaped our world in the 21st century more than ...  Show more

This is a special release of the 2-part Steve Jobs series from the How to Take Over the World podcast with Ben Wilson. Description - Today we're talking about Steve Jobs, the innovator, businessman, and technologist who has arguably shaped our world in the 21st century more than ...  Show more

After Steve Jobs is fired by Apple in 1985, he sets out to build the computer of the future and prove himself a worthy leader. So he founds a new computer company called NeXT and purchases a little known animation studio called Pixar. In order to succeed, Steve is forced to confr ...  Show more

E485: Lessons from Apple's packaging strategy and the greatest comeback story in business.

These two Steve Jobs business stories get me hyped.

Hopefully, they will get you hyped, too.

Credit 👇
Story one: <a href= "https://x.com/projectkim/status/185 ...