S1E08 - The Marketing Genius of Steve Jobs, P...

This week, we open the show up to our listeners, and answer your very interesting questions.Ever wonder why gas station prices always include decimal points? Well, we’ll tell you why.We’ll listen to some memorable commercials starring kids, and play “Where are they now.”And we’ll ...  Show more

This week, we look at the level of advertising creativity north of the border.We’ll talk about a campaign that used real “sleep talking” to sell mattresses.We’ll explore a remarkable idea that transformed the annual migration of penguins into a protest march.And we’ll look at a c ...  Show more

Arnau Bosch. Former Creative Director at Apple, LEGO, Adidas and Nike. Dive into the discussion on what makes Apple's marketing make you desire their products. How it's like working with Apple. His life after Apple and more.

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E485: Lessons from Apple's packaging strategy and the greatest comeback story in business.

These two Steve Jobs business stories get me hyped.

Hopefully, they will get you hyped, too.

Credit 👇
Story one: <a href= "https://x.com/projectkim/status/185 ...

Bloomberg's Caroline Hyde discusses the latest from Apple as the company's annual developer conference kicks off in Cupertino, California. Plus, conversations with DreamWorks Founder Jeffrey Katzenberg and MoviePass Co-Founder Hamet Watt.  See omnystudio.com/listener for privacy ...  Show more

Design genius Jony Ive was Steve Jobs’ chief collaborator at Apple. But Ive didn’t run Apple after Jobs’ death: That role went to Tim Cook, the supply chain guy. Now Apple is a company that’s increasingly interested in making money from services and is less dependent on jaw-dropp ...  Show more