S1E08 - The Marketing Genius of Steve Jobs, Part 2

S1E08 - The Marketing Genius of Steve Jobs, P...

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It's a Floor Wax and a Dessert Topping: Unintended Product Uses

There are many products in the world that have “unintended uses.”Originally designed for one purpose, the general public has discovered alternate uses for these items.From Windex to baking soda to Ozempic, the makers of these products had no idea they would be used for so many un ...  Show more

Sweaty Billboards: Marketing The Movies

With the Oscars around the corner, we take a look at creative movie marketing.We’ll talk about miniature billboards that promoted Ant-Man.A billboard that actually sweated to promote an action film.And we’ll discuss a movie that was saved by a Beatle – then got banned, and was a ...  Show more

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