S9E25 - You Must Remember This: The Mandela E...

This week, we look at the marketing of violent sports.Starting with a man named Tex Rickard, who wrote the playbook on fight promotion back in the 1920s.We’ll analyze how WWE pro wrestling took a page from Rickard to create spectacles.And we look at the phenomenon that is the UFC ...  Show more

This week, we look at weird, unhinged advertising.Like the “PuppyMonkeyBaby” Super Bowl commercial. The sad Skittles commercial where everything a man touches turns to Skittles.A leather diaper you can wear to heavy metal concerts so you won’t miss any songs.And a pizza that take ...  Show more

When many people share a false memory, that's the Mandela Effect in action -- but how does it happen? Learn how our individual brains misremember stuff and how false memories can spread in this episode of BrainStuff. Learn more about your ad-choices at https://www.iheartpodcastne ...  Show more

We rely on our memory to understand the world. But what if our memories aren't true? This week, we talk to psychologist Elizabeth Loftus about the malleability of memory — what we remember, and what we think we remember.

Memory is, when you think about it, a super power. The ability to relive past experiences can help inform and shape our decisions about the present and the future. Yet memory is unfortunately, surprisingly malleable. In today's episode, Ben, Matt and Noel dive into the art of ...

As nostalgic as many of us get for our childhood, memory can be a frustratingly unreliable thing. It can lose the most precious moments and information from our formative years… Inexplicably, when we really need it for a conversation with an old friend, our memories may fail us a ...  Show more