S9E25 - You Must Remember This: The Mandela E...

With the Oscars around the corner, we take a look at creative movie marketing.We’ll talk about miniature billboards that promoted Ant-Man.A billboard that actually sweated to promote an action film.And we’ll discuss a movie that was saved by a Beatle – then got banned, and was a ...  Show more

This week, we tip our hat to the tiny, small innovations that make our lives better. Like the tiny arrow on your fuel gauge. And the bread clip. And the miniscule treadwear indicators on your car tires. In every case, the inventor saw something nobody else saw, and their miniatur ...  Show more

When many people share a false memory, that's the Mandela Effect in action -- but how does it happen? Learn how our individual brains misremember stuff and how false memories can spread in this episode of BrainStuff. Learn more about your ad-choices at https://www.iheartpodcastne ...  Show more

We rely on our memory to understand the world. But what if our memories aren't true? This week, we talk to psychologist Elizabeth Loftus about the malleability of memory — what we remember, and what we think we remember.

Memory is, when you think about it, a super power. The ability to relive past experiences can help inform and shape our decisions about the present and the future. Yet memory is unfortunately, surprisingly malleable. In today's episode, Ben, Matt and Noel dive into the art of ...

As nostalgic as many of us get for our childhood, memory can be a frustratingly unreliable thing. It can lose the most precious moments and information from our formative years… Inexplicably, when we really need it for a conversation with an old friend, our memories may fail us a ...  Show more