S9E25 - You Must Remember This: The Mandela E...

This week, we look at a humble marketing tool.The Flexi Disc.These razor-thin, flexible vinyl records had poor sound quality, but they helped sell cars, hit songs, chewing gum, soap operas and even Beatle records.And in one case, a family won a million dollars with a flexi, and i ...  Show more

This week, we pay tribute to one of the greatest commercial directors in the ad business.You may not know the late Joe Sedelmaier by name, but you certainly know his work.He directed the famous “Fast Talking Man” ad for FedEx and a landmark commercial for Wendy’s that contained t ...  Show more

When many people share a false memory, that's the Mandela Effect in action -- but how does it happen? Learn how our individual brains misremember stuff and how false memories can spread in this episode of BrainStuff. Learn more about your ad-choices at https://www.iheartpodcastne ...  Show more

We rely on our memory to understand the world. But what if our memories aren't true? This week, we talk to psychologist Elizabeth Loftus about the malleability of memory — what we remember, and what we think we remember.

Memory is, when you think about it, a super power. The ability to relive past experiences can help inform and shape our decisions about the present and the future. Yet memory is unfortunately, surprisingly malleable. In today's episode, Ben, Matt and Noel dive into the art of ...

Would you trust a memory that felt as real as all your other memories if other people confirmed that they remembered it too? Get ready to question everything from where the Statue of Liberty is actually located to the spelling of the popular children’s series, the Berenstain Bear ...  Show more