S9E18 - Talk Ain’t Cheap: How Conversations I...

In this episode, we shoot for the moon.Now that commercialized space travel has arrived, the world of marketing is setting its sights on the stars.We’ll talk about ads on rocket ships, ads on spacesuits, and television commercials filmed on the International Space Station.There a ...  Show more

From our archives, a favourite...Occasionally, an old advertising campaign is brought back from the dead.Even if it has been off the air for decades.In this episode, we’ll discuss a recurring Coke commercial that has been called the most popular ad of all time.A much-loved beer c ...  Show more

Podcast listeners, this is a Keynote and Q&A from AdWeek here in NYC. I love talking with people with in the industry and advertising world. There's a number of interesting themes and tactics at play during this keynote, and my overall thesis on how I see the Ad World. Sup ...

Netflix-HBO. Nike-Adidas. Business is war. Sometimes the prize is your wallet. Sometimes your attention. Sometimes just the fun of beating the other guy. From Wondery, the network behind Dirty John and American History Tellers.

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If you want to be respected, lead with impact, or simply be taken more seriously—how you communicate matters just as much as what you know. In this episode, I’m breaking down the exact communication strategies that helped me go from reporting to executives to leading my own compa ...  Show more

In this fireside chat, I dive into the transformative power of social media, its impact on business strategies, and the concept of underpriced attention. We explore how creative content creates reach, the advantages of operating as a practitioner, and the importance of underst ...