S4E24 - Selling Yourself: The Art of Personal...

From the Under The Influence Archives, one of our favourites....Take a walk down any busy main street, and you’ll probably see one of the oldest forms of advertising: The sandwich board. They have been around for over 200 years. Cities try and ban them.Storekeepers love them. The ...  Show more

From The Under The Influence Archives...Customers often lie to companies in surveys, polls and focus groups.Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns.So what are advertisers to do?One solution is Google.What we type i ...  Show more

In this episode, I dive into the complex world of personal vs. business branding on social media and discuss strategies for content creation that align with today’s fast-evolving platforms. We’ll explore why it’s no longer about follower count but about making each piece of co ...

In this episode, I reflect on the evolution of marketing, the role of accountability, and the importance of consumer-centric thinking in today’s fast-changing landscape. I share lessons from history, my journey from wine retail to running a global agency, and why simplicity an ...

In this episode, I break down why attention is the most valuable asset in business today — and how to actually earn it. We talk about building a brand vs. just selling, understanding the supply and demand of attention, and why creating content will matter more than ever in the co ...  Show more

Whether you realize it or not, you have a personal brand, says social entrepreneur Marcos Salazar — and you have the power to shape what it is. This week we're revisiting an episode that focuses on how you can create a brand that captures who you are, who you'd like to be and how ...  Show more