S4E24 - Selling Yourself: The Art of Personal...

Because Terry LOVES books, we do an annual Bookmarks episode. This one is from 2024.There’s never enough room to include all the great stories we find in our research books.So this episode is dedicated to all those stories that didn’t fit into our regular episodes. The theme is “ ...  Show more

In this episode, we go back in advertising history and take a look at the ads and commercials that could never, ever, EVER run today.They are either so politically incorrect, so sexist, or so inappropriate, you won’t believe your ears.From doctors recommending cigarettes, to 7-Up ...  Show more

In this episode, I dive into the complex world of personal vs. business branding on social media and discuss strategies for content creation that align with today’s fast-evolving platforms. We’ll explore why it’s no longer about follower count but about making each piece of co ...

In this episode, I reflect on the evolution of marketing, the role of accountability, and the importance of consumer-centric thinking in today’s fast-changing landscape. I share lessons from history, my journey from wine retail to running a global agency, and why simplicity an ...

In this episode, I break down why attention is the most valuable asset in business today — and how to actually earn it. We talk about building a brand vs. just selling, understanding the supply and demand of attention, and why creating content will matter more than ever in the co ...  Show more

Whether you realize it or not, you have a personal brand, says social entrepreneur Marcos Salazar — and you have the power to shape what it is. This week we're revisiting an episode that focuses on how you can create a brand that captures who you are, who you'd like to be and how ...  Show more