S5E20 - Radio Still Makes Waves

S5E20 - Radio Still Makes Waves

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From Bonanza to Batman: When Fictional Characters Endorse Brands

In this encore episode, we explore a strange aspect of advertising.Specifically, when tv and movie characters endorse products. Not the actors, themselves - but the characters they portray.It's a trend that started in the early '60s with the Andy Griffith Show and Bonanza.Today, ...  Show more

Orchestrating Elections: Political Campaign Songs

In this episode from our archives, we take a look at one of the tools of political marketing – the campaign song.Politicians have used songs going all the way back to at least the 1700s.Sometimes the songs are written expressly for the political party or candidate.Sometimes, poli ...  Show more

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