What Do Your Customers Really Want?
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The Experience Maker: How to Create Remarkable Experiences That Your Customers Can't Wait to Share by Dan Gingiss About the Book: Competition is tougher than ever these days and competing on price or product just doesn't work as well any ...
We've all been there: You go to a local business, or visit a hotel, or go online to make a purchase, and the experience is awful. If it's bad enough, you decide to never go back again. Which means the business - at a minimum - has lost a customer. In today's competitive market ...