Is TikTok Ruining the Music Industry?

Adam Mosseri, Head of Instagram, breaks down Instagram’s move into long form, horizontal video (“features”) and TV. We ask what changed since he last told us long form wasn’t a priority, and how creators will get discovered and paid. Then we get tactical on sends per reach, carou ...  Show more

This week we brought our team in to rank celebrity YouTube channels in a head to head bracket to figure out who's actually cracked the code. Learn more about your ad choices. Visit megaphone.fm/adchoices 

TikTok has upended how music is discovered, used and consumed these days; now, its long-term effort to build a business around that is getting a boost.  Learn more about your ad choices. Visit podcastchoices.com/adchoices 

The music industry is worth billions of dollars and creates thousands of jobs across the world, but how do you become part of such a lucrative but exclusive industry? The global head of music operations at Tik Tok tells us how the app has become a game-changer in the industry. Ke ...  Show more

After the bloody phenomenon that was “Drivers License,” - I’m sure you’ve heard it - Luce & Liv decided they had to do a deep dive into TikTok’s mega influence over the music industry.We discuss the drama, TikTok musicals, ALL the songs that have gone viral, and what this means f ...  Show more