Is TikTok Ruining the Music Industry?

"Companies are bought, not sold." That's the mindset John Coogan and Jordi Hays say got them a nine-figure acquisition from OpenAI, without ever trying to sell. Recorded live at Press Publish LA, this is our second sit-down with the TBPN guys, but the first since the deal went pu ...  Show more

Creator ad spend is hitting thirty-nine billion dollars in 2026, and traditional video reads are no longer the standard. In this episode, we break down our new partnership with Lexus and we outline the four ways creators are making money with brands today: As distribution for bra ...  Show more

TikTok has upended how music is discovered, used and consumed these days; now, its long-term effort to build a business around that is getting a boost.  Learn more about your ad choices. Visit podcastchoices.com/adchoices 

The music industry is worth billions of dollars and creates thousands of jobs across the world, but how do you become part of such a lucrative but exclusive industry? The global head of music operations at Tik Tok tells us how the app has become a game-changer in the industry. Ke ...  Show more

After the bloody phenomenon that was “Drivers License,” - I’m sure you’ve heard it - Luce & Liv decided they had to do a deep dive into TikTok’s mega influence over the music industry.We discuss the drama, TikTok musicals, ALL the songs that have gone viral, and what this means f ...  Show more

TikTok has turned the traditional music industry on its head. Users on the platform are dictating hits before they reach the charts and revolutionizing the way artists are discovered. But what happens to the creative process when "going viral” takes center stage? This week, Audie ...  Show more