Is TikTok Ruining the Music Industry?

Is TikTok Ruining the Music Industry?

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Yes Theory and the Art of Making People Care

Most of the internet runs on negativity. But Yes Theory built a massive audience doing the opposite. They’re a group of filmmakers known for traveling the world, meeting strangers, and living by one idea: “seek discomfort” the belief that the best moments in life exist outside yo ...  Show more

Why Sam Altman Spent $100M on 10,000 Viewers

OpenAI just dropped $100M+ to buy a tech podcast that's only been around for 16 months. On the surface, it makes no sense. But when you look closer, this deal tells you everything about where media, marketing, and the creator economy are headed. We break down why Sam Altman calle ...  Show more

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So your song went viral on TikTok. What’s next?
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On TikTok, pop stars — Halsey, FKA Twigs, and Florence Welch among them — have been complaining a lot lately about their labels forcing them to make TikToks. As people spent the early part of the pandemic staring at their phones instead of flocking to concerts, the short-form-vid ...  Show more