Direct Response Copywriting Dos & Don'ts

Your customers have the attention span of a goldfish. Nine seconds. That is how long you have before your marketing gets ignored. Dan Kennedy and Sally Hogshead spend this episode on the seven triggers that make any message impossible to ignore, and why most businesses are using ...  Show more

In this episode Dan Kennedy and Bill Glazer explain how the old economy is gone and what entrepreneurs must do to win in the emerging landscape. They argue that decades of easy spending eroded salesmanship and created an excess of ordinary offerings that customers now reject. The ...  Show more

Copywriting is the art and science of strategically delivering words (Selling through the written word). Copywriters are some of the highest-paid writers in the world and hell, you don't even have to be skilled writer, you just need some instruction and guidance to actually maste ...  Show more

Today we'll talk about the biggest gap in most entrepreneurs skillsets - writing compelling copy. We'll go through the Four Keys to Writing which idiot-proof writing compelling copy that'll convert customers from landing pages, ads, and cold emails. Implement this stuff and yo ...

#116: Copywriting—writing that’s meant to persuade people to take a specific action (like buying something)—is a crucial element of any online business. You can have great products, but if your copy is mediocre, your conversions will be mediocre too. Podcast show notes available ...  Show more

What are Dan’s top 7 easy copywriting tricks for beginners? In this episode, Dan Lok reveals his 7 copywriting tips he got from his first mentor, Alan. If you don’t know, Dan Lok is a master copywriter and persuasion expert and has been studying, practicing and teaching copywriti ...  Show more