164 - Everything SEO, with Barrett O’ Neil

What happens when a skincare brand founded before social media becomes one of TikTok’s biggest beauty success stories? Ryan Roth grew up around Peter Thomas Roth Clinical Skin Care, but when he joined the family business, he saw a new opportunity. Instead of relying on traditiona ...  Show more

How do you market the biggest sporting event on Earth? For Bettina Garibaldi, Chief Marketing & Communications Officer for the FIFA World Cup 2026 New York/New Jersey Host Committee, the answer goes far beyond advertising. It’s about uniting communities, coordinating thousands of ...  Show more

Ronnie Teja has a strong personality, and he knows it. That’s why he’s not afraid to give his opinions on the state of SEO. Teja returns to the podcast to break down how to use SEO to gain traffic and the AI tools to scale at speeds. He is a self-taught digital marketer, entrepre ...  Show more

Ethan Smith is the CEO of Graphite, a boutique growth agency that’s helped companies like MasterClass, Thumbtack, Robinhood, Medium, and Honey develop and execute their SEO strategies. SEO is one of the least-understood levers for growth, while also one with the biggest payoff ...

Zach Schubert (Founder of Agency Domain) is a trailblazer in the SEO and e-commerce world. As the co-founder of Qera Marketing, Zach shares his unconventional journey into the realm of digital marketing and agency ownership. From his initial reluctance to work directly with clien ...  Show more

The state of SEO is always changing, and there have been numerous key trends emerging throughout the past year that have impacted SEO significantly, including voice and image search, video SEO and AI integration. On this episode of the Digital Marketing Podcast, we're bringing yo ...  Show more