Writer Elise Hu on Life in Seoul and the Rise...

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When NPR host Elise Hu moved to South Korea to be an international correspondent, she ended up getting a crash course on Korean beauty and the country's billion-dollar cosmetics industry. She explains the rise of the industry, its appeal, and the high standards it sets for appear ...  Show more

In today’s episode of our Beauty Costs series, we’re looking at a part of the beauty world that’s worth over ten billion dollars.K-beauty is one of South Korea’s biggest exports, and in the last couple of years it’s overtaken the United States in becoming the world’s second bigge ...  Show more

Humans have always been captivated by beauty, and for almost as long, we've been marketed products and new technologies to help us achieve certain beauty standards. Elise Hu is a journalist and the author of "Flawless: Lessons in looks and culture from the K-beauty industry." In ...  Show more

Growing up, Haein Shim was taught that if she wanted to succeed, she needed to change her appearance. Shim was raised in South Korea, where a competitive job market and booming beauty industry combined to make careful beauty maintenance all but mandatory for gainful employment. B ...  Show more