Smartwatch Neuromarketing with Paul Zak

In this solo episode of Brainfluence, host Roger Dooley shares ideas from his new book, The Persuasion Engine (Wiley). The big shift he wants every marketer, business owner, and leader to notice isn't the customer—people still decide partly consciously, partly unconsciously, and ...  Show more

In this Brainfluence episode, host Roger Dooley sits down with behavioral scientist Eva van der Broek and advertising creative Tim den Heijer, co-authors of the intriguing new book, The Housefly Effect: The Nudge Psychology That Steers Our Everyday Behavior. Together, they dive i ...  Show more

Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak

ABOUT THE BOOK:

No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. 

The world is rapidly transformin ...

In this episode we discuss real life inception with a former bank robber turned neuroscientist. Is it possible to plant ideas in your head? Are your memories an accurate reflection of past reality? Can you change and mold your memories to be different? We open the door on human i ...  Show more

In this episode of The Brainy Business podcast, you will hear an insightful conversation between host Melina Palmer and guest Paul Bloom, a psychology professor and author. Throughout the episode, they delve into various aspects of psychology and behavioral science, ...

Leading neuroscientist and Stanford University School of Medicine professor Dr. Andrew Huberman goes in-depth on how small behaviors can make a huge impact on your health. Dr. Huberman offers essential insights into how light affects your sleep and your energy levels, which suppl ...  Show more