The Power of Augmented Reality (AR)

Mashreq Bank's Suad Merchant explains how the bank's long-term brand approach is rolled out through meaningful campaigns, authentic storytelling, and finding the right balance between creativity and tech. 

Kris Fade shares the story of how Fade Fit started, the brand-building efforts around it, the impact of influencer marketing and user-generated content, the power of social media and integrated marketing, future expansion plans, and how the brand has become profitable. 

In the latest episode of our On The Record With Campaign Middle East podcast, Campaign’s editor Austyn Allison is joined by MMS’ Fouad Debouk to find out what makes Saudi Arabia a unique market for radio and radio advertising. 

In the latest episode of our On The Record With Campaign Middle East podcast, Campaign’s editor Austyn Allison is joined by Global Legacy founder Abdulaziz Al-Roomi, an author and thought leader in the fields of leadership and HR, to talk about leadership and people in all shapes ...  Show more

In the latest episode of our On The Record With Campaign Middle East podcast, Campaign‘s editor Austyn Allison is joined by Antoine Challita, head of consumer packaged goods and quick service restaurants at Snap. He tells us about Snap’s learnings from Ramadan 2022, about advance ...  Show more

Richard is CEO and Founder of Augustus Media, an award-winning modern media company in the UAE and KSA, publishers of Lovin Dubai, Lovin Saudi, and Smash. He has worked in the media advertising space since 2006 at agencies in Ireland, England, and the UAE. He successfully built a ...  Show more