The Finale: Rock 'n' Roller Cola Wars

The time has finally come... we’ve made it to the end of the song. This episode description is being written on a tearstained laptop as we speak. But we PROMISE we’re going out with a very fizzy bang. The cola wars was a tense battle between soda giants Coca Cola and Pepsi, as th ...  Show more

It’s the penultimate episode, and Billy’s taken us back to China to talk about the 1989 Tiananmen Square protests, and the massacre that followed. In classic To this day, discussion of the events are strictly censored in China but in this episode we’ll explore it all. What happen ...  Show more

New Coke was one of the biggest commercial flops in American history, and a massive success for Coca-Cola. Executives collected huge bonuses while original Coke sales spiked. Which leads some to wonder: Was New Coke's failure the plan all along? Learn more about your ad choices. ...  Show more

With the Pepsi Challenge under attack by Coke, Pepsi needs a new ad campaign. So the company turns for inspiration to the biggest pop star in the world: Michael Jackson. Meanwhile, Coca-Cola has a new chief executive who’s convinced tinkering with Coca-Cola’s prized formula is ...

Welcome to the Pepsi Generation. As Pepsi fires up a hot new ad campaign, Coca-Cola starts getting nervous. But a sudden plane detour through Ireland gives Coke executive Bill Backer inspiration for one of the most iconic ads of the 20th century. It seems Coke is on top once a ...

In 1886, an Atlanta-area pharmacist created an American institution: Coca-Cola. Seven years later, their rival, Pepsi, debuted. Since then, the soda giants have battled for market dominance. How far would they go to come out on top? Learn more about your ad choices. Visit podcast ...  Show more