298. The Science of Smell: Creating Emotional...

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Gleb Tsipursky, author of The Psychology of AI Adoption at Work: From Resistance to Results, to explore the critical factors behind AI adoption in organizations. With a staggering 95% of AI projects failin ...  Afficher plus

In this episode of The Brainy Business podcast, Melina Palmer welcomes Matt Abrahams, author of Think Faster, Talk Smarter, to explore the art of spontaneous speaking and how to communicate effectively under pressure. With decades of experience as a lecturer at Stanford's Graduat ...  Afficher plus

Smell is a powerful sense that can evoke memories and spark emotional connections. And it's increasingly big business.In this programme, we lift the lid on the multi-billion dollar fragrance industry; finding out how scent can influence customer behaviour, build teams, and even h ...  Afficher plus

Our sense of smell has the deepest tie to emotion and memory. But it's also the most overlooked. In business, that's a giant missed opportunity. Dawn Goldworm knows how to use scent to evoke emotion and create loyalty. From Lady Gaga to Ferrari to books, Dawn designs signature fr ...  Afficher plus

In the complexity of the human senses, smell often plays the role of a silent friend, subtly influencing our perceptions and decisions, particularly in the realm of relationships. While sight and sound might dominate our initial impressions, it’s the scent that often lingers, ...

In this episode, we explore how to use customer insights to make your messaging truly resonate. You'll learn how to tap into testimonials and real feedback to speak directly to your audience’s needs and desires, helping them feel understood and engaged. We break down a simple, th ...  Afficher plus