Customer Retention: A How-to Guide

Pom Pom at Home originated when founder Hilde Leiaghat began filling empty space in antique shipping containers with vintage European linens. After customers continually sought out her textiles, she launched the California coastal-inspired bedding line, which her son, Sam, eventu ...  Show more

Ruggable had millions of customers and a product problem hiding in plain sight—on Reddit. Chief Commercial Officer Sarah Kleinman found it, fixed it, and launched an innovation that made up 70% of revenue in eight weeks. Here’s how they turned public complaints into a brand comeb ...  Show more

A panel of experts discussed strategies for making physical retail a strong service touchpoint that builds brand loyalty.

Shopping is evolving. Consumers now experience brands across channels: they may be introduced to a brand on social media, try on its products at a s ...

In recent decades, the race to attract and retain customers saw dizzying amounts of money spent on clienteling — the industry term for building a 1 on 1 relationship with customers. Today, for major players of scale with the resources to invest in it, successfully digitising p ...

This episode is sponsored by Shopify.

Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EV ...