Jonah Berger on Magic Words

What does it take to turn social media into a serious business driver for B2B companies? Chris Hackney, Chief Product Officer at Meltwater, joins the show to unpack how his team connects social engagement to pipeline and revenue. In this episode, we dive into Meltwater's approach ...  Show more

Jonah Berger reveals how to massively increase your persuasiveness through simple shifts in your language. 

— YOU’LL LEARN — 

1) The simple two letter shift that makes you more persuasive. 

2) The easiest way to look ...

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Have you ever wondered why some people seem to have a magical way with words, effortlessly connecting wit ...

Words have impact. But when it comes to enchanting audiences and captivating with communication, Jonah Berger, PhD ’07, says some words are more potent than others.

Berger is a Wharton School professor and a ...

Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He's an international bestselling author, a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors can catch on. In this episode, Eric ...  Show more