#171 How Brands Leverage Formula 1 To Make Bi...

Host cities spent roughly $100 million each to put on the World Cup. Thanks to the contracts FIFA made them sign, most won't come close to recouping their costs. 

Today's podcast examines FIFA's decision to implement mandatory three-minute hydration breaks at all 104 matches this World Cup. 

The owner of motor racing giant Formula One is racing to capture the American sports audience. Thanks, in part, to efforts like the Netflix series Drive to Survive, it has caught the attention of many new fans. But FT sports business reporter Samuel Agini examines whe ...

New owners have given stodgy F1 an American makeover. Can the racing series and its photogenic stars finally crack the world's biggest sports market? By Austin CarrSee omnystudio.com/listener for privacy information. 

We head to Montreal, host city of the Canadian F1 Grand Prix. It's the country's largest tourist event, with an estimated 345,000 fans attending in 2023.And the sport is growing in popularity, thanks in part to the Netflix series, Drive to Survive. So how valuable is a Grand Prix ...  Show more

Feeling a need, a need FOR SPEED!!! With a time crunch & their engines primed, Tyler & Markiplier zoom through the world of Formula 1! With key pitstops on the athleticism of drivers, the upcoming Las Vegas Street Circuit, F1 speed comparisons, and the why of racing, you better b ...  Show more