Turning the behavioral sciences inward to address our industry's cultural disconnects

Turning the behavioral sciences inward to add...

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Life in the Valley live from Uber in San Francisco

Global marketing leaders from Uber, Airbnb, Coinbase and WestCap Private Equity join me for a conversation about the culture of marketing in the valley - all four came from an agency background. It's an honest, fascinating conversation. Thanks to Tracksuit, Ipsos and The Effies f ...  Show more

How this Grand Effie winner fought generics and held its price premium

In a category dominated by generics (60%) and fixated on ever-faster pain relief, Nurofen escaped the category's tropes with a message that connected with women in a deeper, more meaningful way. I'm joined by McCann London's CEO, Mel Arrow and Strategy Partner, Jocelyn Major. 

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