Breaking Rules with Onnit CEO Aubrey Marcus

It's Q4 and time to check in on my goals. I'm starting to notice something weird. Sometimes AI makes my goals easier. Sometimes it makes them better. And sometimes it takes away the fun part. So I'm checking in on my 2026 goals: what's working, what's not, where AI helped, where ...  Show more

I was walking along the beach in Santa Cruz and two old dudes stopped to take a photo of me and my family. One of them said, "What an Indian summer." Haha, I had no idea what that meant. I Looked it up and it's that weird in-between period when summer is ending but fall hasn't re ...  Show more

A lifelong multi-sport athlete, Aubrey has continually dedicated himself to the pursuit of self-improvement. He worked as head of a boutique marketing firm for seven years, and then in 2010 the timing was right for Aubrey to build the Human Optimization Engine he named Onnit. A v ...  Show more

You’re not stuck because you’re lazy—you’re stuck because you’re living like an employee. The wealthy don’t do that. They treat their life like a 7-figure CEO does a company—whether or not they run a business. Your life is a business: sales, marketing, product development, operat ...  Show more

Today's episode of the podcast is an interview I did with Daymond John, Shark Tank investor and the Founder of FUBU. We dive deep into very important topics most entrepreneurs don't talk about, such as the importance of prioritizing joy, impact, purpose, and the power ...