On the Spot: Tass Tsitopoulos of W+K and Chris Plating of EP+Co
This month's strategists pitch campaigns from Stella Artois and Glenmorangie Whiskey. They are W+K, Global Executive Strategy Director, Tass Tsitopoulos and EP+Co Chief Strategy Officer Chris Plating. Thanks to the Effies, Tracksuit and System1 for supporting this series.
Grow Therapy and its challenger brand mindset
In its effort to create distinction in the cluttered telehealth category, Grow's new campaign wants to create a distinction between therapy for crisis and therapy that helps you simply create the best version of yourself. I'm Joined by Mollie Partesotti of KDSP and Marshall Ball ...Show more
The Food and Drugs Administration has withdrawn nearly a million e-cigarettes from the US market. Does this signal a turning point for the vaping industry? Small manufacturers like Amanda Wheeler, owner of Jvapes in Arizona and president of the American Vapor Manufacturers Associ ...Show more
The S&P 500 and DJIA both hit record highs. Ford Motor and Volkswagen team up on autonomous vehicles and EVs. Zoom Video has a bug problem. Slack shares fall as competition from Microsoft Teams heats up. Pepsi hits a new high, and Lululemon starts a surprising new business. Andy ...Show more