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Episode #367 - Unsubscribes Aren't Your Problem…List Churn Without Regrowth Is Unsubscribes can feel personal. Like every time someone leaves your list, it's proof you're doing something wrong. But here's the truth: unsubscribes aren't your problem. List churn without regrowth is ...  Show more

Episode #366 - Your Emails Are Going to Promotions - Now What? There's a whole corner of the internet selling ecommerce founders the idea that one tiny tweak will magically make Gmail favor their emails. And the truth is: chasing that promise usually makes things worse. In this e ...  Show more

Threads is about to make its most important marketing move yet. The real reason spam ranks higher than your brand page in Google. In the battle of the short-form video, Reels is dominating. And the hilarity that happens when a car dealership takes a tiny shortcut in their digi ...

Position your marketing and messaging for success heading in the new year with Part 2 of our Marketing Mixtape. In this episode, J.J. and April continue calling out the best marketing takeaways from this year to help you get even more clarity and inspiration going into 2023!

We are so excited to bring you this very special episode, which is Part 1 of 2 in a series showcasing the 15 most powerful principles that I've used in marketing. Pay close attention, because what we share in this episode is fundamental to crafting your message, fine ...

Want to hear a first-hand account of running marketing from very early stage? Meet Amrita Mathur, VP of marketing at <a href="https://www.superside.com/" target="_blank" rel="noope ...