How Many Keywords Should You Have? (Episode #367)

How Many Keywords Should You Have? (Episode #...

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The Google Ads Detective: Solving PPC Mysteries, Part One (Episode 534)

In this episode, Chris Schaeffer, one of the top Google Ads managers in the world, gives three examples of unique PPC mysteries that are from real campaigns that experienced dramatic performance drops. It is our job to figure out the reason for the change! This is a unique way to ...  Show more

Google Ads Signal vs. Noise: How to Fix Clicks, Spam, and Broken Campaigns (Episode 533)

In this episode, Chris Schaeffer, one of the top Google Ads managers in the world, breaks down how to separate confusing campaign "noise" from actual underlying problems. Chris tackles five of the most common headaches advertisers face—from spam leads and runaway budgets to zero ...  Show more

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