Peak social media: The ads machine

Is 2026 the year that AI hype meets reality? In a new mini-series from Tech Tonic, the FT’s tech editor Murad Ahmed speaks with the paper’s reporters about what they'll be watching.Do tech industry insiders think the huge amounts of capital that have driven the AI boom will conti ...  Show more

Laura Hughes receives a tip that horses are dropping dead in Wales. As she investigates, she finds decades of academic studies researching the problem. She learns these aren’t isolated incidents. Something is spreading across the countryside. It’s undetectable to humans, nobody k ...  Show more

Mark Zuckerberg used advertising to turn Facebook into the first global social media giant, boasting 3bn users around the world. But today there are questions about the business model that has powered it for the past 15 years, and what Zuckerberg’s new focus on building the Me ...

Social media today is less about making friends and more about following popular content creators. While those creators are starting to hold some power over the platforms themselves, they’re also looking to become less reliant on the platforms that have enabled them to find fa ...

Meta CEO Mark Zuckerberg joined The Verge’s deputy editor Alex Heath for an in-depth conversation about the company’s new high-end, mixed reality headset, the $1,499 Quest Pro, and why he isn’t backing down from building the metaverse. Zuckerberg and Heath also talked about the f ...  Show more

Elon Musk took over Twitter with the promise of promoting free speech and making the loss-making platform profitable again. But his critics say he’s destroying Twitter’s culture and driving it to bankruptcy. How much danger is the company really in? In the first episode in a n ...