Why Google and Facebook Buy This Product for ...

Sonsie Skin's CEO turns customers into brand advocates through community-first strategies, from garden girl activations to in-person events. Discover how to create your own viral moments that drive real connection. Subscribe and watch Shopify Masters on YouTube!Sign up for your F ...  Show more

COTTO's founder sold out her initial production run in 30 minutes by building her audience first. Use her social media techniques to validate demand before you’re ready to sell. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here. 

Coffee and entrepreneurship seem to go hand in hand. I bet you can’t scroll the Instagram accounts of your favorite creators and business owners without a photo of a latte or a caffeine-inspired meme popping up, right?  This guest made coffee the center of her business, and with ...  Show more

A relentless hunt for their favorite foods and drinks led Scott and Ally Svenson into launching not one but two multi-million dollar businesses. The first came about in 1990s London when they discovered that British coffee meant instant coffee. So, the Washin ...

When Todd Carmichael and J.P. Iberti met at a grunge concert in Seattle in the 1980s, they were an unlikely pair. But they shared a love for great coffee, and the two friends began to dream about opening a cafe and premium roastery that would produce coffee at a higher quality th ...  Show more

While Dunkin Donuts expands and flourishes, Howard Schultz is bored. But then the 28-year-old New Yorker gets wind of a Seattle company with just four stores that’s selling more coffee makers than Macy’s. He’s got to know why. So he heads to Seattle to check out this company t ...