Using Google Analytics is illegal under GDPR?

It's harder than ever to be personalised. Universities have been trying to achieve widespread personalisation in websites for years. No one has cracked it. So why is it still a desirable website feature? 

Lewis Wake from University of St. Andrews Digital Communications team recently wrote about how Jakob's Law applies to the university website landscape. It makes sense, but how does a university stand out if you all have to look the same? 

Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? To discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future, I interview Dana DiTomaso.

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Julian Juenemann, founder of MeasureSchool and a Google Analytics expert. You'll learn how Google Analytics has evolved over the years, the benefits of organizing your data, tips when using Googl ...  Show more

Are you ready to shift from Universal Analytics to Google Analytics 4 (GA4)? Wondering how to prepare and what to expect when the change comes? To discover exactly how Google Analytics is changing, what GA4 is, how to prepare, and how to set proper expectations with your boss ...

Texte:
Le gardien de la confidentialité des données en France a donné une amende à deux entités de Google pour un montant total de 100 millions d'euros à propos de cookies publicitaires.

Traduction:
France's data privacy watchdog had fined two Google units a total of ...  Show more