American Ivy: Chapter 3

Ivy starts to go out of style, thanks to the counterculture (with a lot of help from corporate America). But Ivy finds an unlikely savior in a Jewish college dropout from the Bronx.

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Ralph Lauren ascends. And so does a slender little joke book that no one expected to be a colossal, massive bestseller. Just in time for the secret fashion revolution of the 1980s that no one ever talks about.

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