Six marketing principles from the Barbie Movi...

Website traffic is down. AI Overviews are answering questions before anyone clicks. For marketers who have relied on search for growth, this feels unsettling.In this session, Ryan Law (director of content marketing, Ahrefs) joins Joe to break down what’s driving the decline (hell ...  Show more

You can have all the tools in the world… and still feel like your day disappears into pings, meetings, and status chasing. This session is about getting that time back with simple, repeatable habits that actually stick.Joe is joined by Dani Spires, VP of digital at Asana, to unpa ...  Show more

Ynon Kreiz explains how they transformed Barbie, the well-loved and sometimes controversial doll, into a movie.The boss of one of the world's biggest toy companies also talks about the need to bring more diversity into the Barbie brand, and expand products beyond the toy aisles. ...  Show more

In 1959, Barbie changed the way girls played with dolls - taking them from babies to beauty queens, fashion mavens, and professional role models. But girls of color didn’t see themselves represented by the blonde haired, Malibu-tanned figurine. It took 20 years for Mattel to fina ...  Show more

"Do you guys ever think about dying?" We watched Barbie with our friend and collector Justin Allison this week. It's the most recent movie ever talked about on the pod, but Greta Gerwig's long awaited film being the culturally phenomenon that it is, it seemed like important gr ...

The first Barbie doll was sold in 1959. It took Ruth Handler, who created it, years to convince her male colleagues that it would sell.The plastic creation sold 350,000 in the first year and went on to take the world by storm selling millions. It’s now been turned into a live act ...  Show more