Six marketing principles from the Barbie Movi...

Rory Sutherland is a whirlwind, but one we love to chat with at The Marketing Meetup!In this session, the concept was simple:- Rory presents some initial thoughts- Then we take some questions from the communityFor those of you who know Rory (and I'm guessing a large amount do!), ...  Afficher plus

Getting buy-in for marketing is often harder than doing the marketing itself. So how are other teams actually doing it?In this webinar, two senior marketers and two finance leaders co-present how they work together to get marketing funded, trusted, and seen as a growth driver. ...

Ynon Kreiz explains how they transformed Barbie, the well-loved and sometimes controversial doll, into a movie.The boss of one of the world's biggest toy companies also talks about the need to bring more diversity into the Barbie brand, and expand products beyond the toy aisles. ...  Afficher plus

In 1959, Barbie changed the way girls played with dolls - taking them from babies to beauty queens, fashion mavens, and professional role models. But girls of color didn’t see themselves represented by the blonde haired, Malibu-tanned figurine. It took 20 years for Mattel to fina ...  Afficher plus

Everyone’s talking about the Barbie movie, but we want to talk about the Barbie doll — Because Barbie isn’t just a doll, she was an early disruptor. Zillennial 1st-time homebuyers aren’t buying “Starter Homes,” they’re buying “Forever Homes” — The solution to our housing ...

"Do you guys ever think about dying?" We watched Barbie with our friend and collector Justin Allison this week. It's the most recent movie ever talked about on the pod, but Greta Gerwig's long awaited film being the culturally phenomenon that it is, it seemed like important gr ...