What DO You Need to Know About GA4 and Are Yo...

Growing a company is a challenge for anyone involved. From hiring, training, sales, retention and culture, it is not for everyone. In this episode, the team from ASOTU, Now "More than Cars", Paul and Kyle return to the show to share the lessons they have learned building their bu ...  Show more

Hoping your team figures it out isn't a strategy.If you're a new manager frustrated by missed targets or a team that seems stuck, the problem might not be them — it might be how you're communicating direction. This episode gets practical: what clear looks like, how to set expecta ...  Show more

Measuring your marketing is one thing, doing your marketing analysis CORRECTLY is another. Jeff and Brandon discuss marketing analysis, where marketers go wrong and how to do it correctly.About Jeff GreefieldJeff Greenfield is an entrepreneur with three decades of strategy, growt ...  Show more

Are you ready to shift from Universal Analytics to Google Analytics 4 (GA4)? Wondering how to prepare and what to expect when the change comes? To discover exactly how Google Analytics is changing, what GA4 is, how to prepare, and how to set proper expectations with your boss ...

We discuss the importance of Digital Operations in the age of AI and automation and it's importance for businesses. We discuss the benefits of using tools, global talent, and automation to streamline processes, lower costs, increase profits, and increase productivity.Links from t ...  Show more

The sunsetting of Universal Analytics and the takeover of GA4 may of passed you by, and it's fair to say the new Google Analytics 4 differs greatly from the previous version we all knew and loved. Although there aren't as many reports in the new GA4 as in Universal Analytics, the ...  Show more