What DO You Need to Know About GA4 and Are Yo...

What happens when you put people before process and profit?In this episode, Brad Wise, General Manager of Ferman Chevrolet, shares how a people-first leadership philosophy drives stronger retention, higher profitability, and a better customer experience. We unpack how investing i ...  Show more

Training the next generation of leaders needs a new playbook. The next generation of managers isn’t motivated, trained, or developed the same way you were—and that’s where many experienced leaders struggle. In this episode, we talk with industry expert Bob Lanham and break down w ...  Show more

Measuring your marketing is one thing, doing your marketing analysis CORRECTLY is another. Jeff and Brandon discuss marketing analysis, where marketers go wrong and how to do it correctly.About Jeff GreefieldJeff Greenfield is an entrepreneur with three decades of strategy, growt ...  Show more

Are you ready to shift from Universal Analytics to Google Analytics 4 (GA4)? Wondering how to prepare and what to expect when the change comes? To discover exactly how Google Analytics is changing, what GA4 is, how to prepare, and how to set proper expectations with your boss ...

We discuss the importance of Digital Operations in the age of AI and automation and it's importance for businesses. We discuss the benefits of using tools, global talent, and automation to streamline processes, lower costs, increase profits, and increase productivity.Links from t ...  Show more

The sunsetting of Universal Analytics and the takeover of GA4 may of passed you by, and it's fair to say the new Google Analytics 4 differs greatly from the previous version we all knew and loved. Although there aren't as many reports in the new GA4 as in Universal Analytics, the ...  Show more