Peak social media: The ads machine
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Mark Zuckerberg used advertising to turn Facebook into the first global social media giant, boasting 3bn users around the world. But today there are questions about the business model that has powered it for the past 15 years, and what Zuckerberg’s new focus on building the Me ...
Elon Musk took over Twitter with the promise of promoting free speech and making the loss-making platform profitable again. But his critics say he’s destroying Twitter’s culture and driving it to bankruptcy. How much danger is the company really in? In the first episode in a n ...
Social media platforms have defined our experience of the internet for nearly two decades. But as host Elaine Moore, deputy editor of the FT’s Lex column, outlines in this new six-part season of Tech Tonic, there are signs of trouble. User growth at some of the biggest platfor ...