316 - Experience Design is Product Management

Ari Zelmanow is Head of UX Research for Twilio's Communications business. A retired police detective turned market detective, Ari now investigates human behavior as it relates to shopping, buying, and using products to deliver valuable outcomes for businesses. In this episode, Ar ...  Show more

The latest episode of "This is Product Management" features Pepper Miller, President of the Hunter-Miller Group, who highlights how impactful it is for executives to understand and maximize their audiences' differences. Learn how she convinced companies to spend time and money re ...  Show more

In product, thinking outside of the box and experimentation can get you far. In today's episode Meetup VP of Product <a href='https://productschool.com/product-leaders/Prerna-Singh?utm_campaign=202212-mkt_podcast_episode-prerna_singh&utm_medium=social&utm_source=b ...

The Experience Maker: How to Create Remarkable Experiences That Your Customers Can't Wait to Share by Dan Gingiss

About the Book:

Competition is tougher than ever these days and competing on price or product just doesn't work as well any ...

Tiffani Bova: The Experience Mindset Tiffani Bova is the global customer growth and innovation evangelist at Salesforce, and The Wall Street Journal bestselling author of Growth IQ. Over the past two decades, she has led large revenue-producing divisions at businesses ranging fro ...  Show more

How can organizations become more experimental? Julia Dhar, the cofounder and leader of BeSmart, BCG’s behavioral economics and insights initiative, says identify a big problem, start small, and do not overly worry that academics may criticize your experiment. As a bonus, Dhar ...