Why YouTube Needs To Be Part of Your SEO Stra...

Broad keyword targeting is quietly undermining AI search visibility. Jenna Hannon, founder and CEO of Hatter and former first marketing hire at Uber Eats, has built an AEO agency helping brands get discovered across Google and AI answer engines after advising companies like Multi ...  Show more

AI search visibility now hinges on fundamentals most brands abandoned years ago. Jenna Hannon, founder and CEO of Hatter and former first marketing hire at Uber Eats, built one of the first agencies dedicated to AI search visibility after scaling global growth operations and serv ...  Show more

YouTube is the world’s second biggest search engine. So, there are two ways to think about search when it comes to YouTube. First, you need to figure out how to get your videos to rank higher in YouTube itself. Second, you need to think about how you can optimize your videos so t ...  Show more

If you’re not on YouTube, you’re not marketing.

YouTube is the second biggest search engine in the world, after Google. And just as every entrepreneur seeks to climb the ranks of the Big G, you should be putting content onto humanity’s favorite video platform.

The ...

Do you have a YouTube channel? It's important to understand that YouTube is the second largest search engine on the internet and it's owned by Google. When it comes to visibility, search, and building a brand, YouTube can be a great place to invest time and resources, but what ar ...  Show more

<span>YouTube: it’s kind of everything right now.</span>

<span>As a search engine, it’s second only to The Big G. As a media platform, it’s literally second to none. With billions of viewers, there’s billions to be made. So where’s your slice? How can you get aboard the ...