Barbie's global domination: Exactly how Matte...

YouTubers are taking over Hollywood. The critical and commercial success of Curry Barker’s Obsession, Kane Parsons’ A24-backed movie Backrooms, and Markiplier’s Iron Lung—especially in contrast to relative flops like Supergirl and Star Wars: The Mandalorian and Grogu—has challeng ...  Show more

On today’s episode, cohost Yasmin Gagne talks with Fast Company and Inc. head of editorial strategy David Lidsky on what makes the fintech company Stripe an idea factory. Then NASCAR chief operating officer Ben Kennedy has a conversation with Yaz about bringing new audiences to c ...  Show more

The Barbie marketing team have been doing a BRILLIANT job. Pink billboard ads. Shots of the dream house the team built in Malibu. Behind-the-scenes tours with Margot Robbie and more. The team behind advertising the new Barbie Movie have been doing a BIG job, gathering their effor ...  Show more

Ynon Kreiz explains how they transformed Barbie, the well-loved and sometimes controversial doll, into a movie.The boss of one of the world's biggest toy companies also talks about the need to bring more diversity into the Barbie brand, and expand products beyond the toy aisles. ...  Show more

Mattel’s Barbie movie just put on a master class in marketing — It’s not an ad campaign, it’s an “ad champagne” Today’s Jobs Report is expected to be huge — but it’s also expected to be the most confusing, so we’re jumping into it TBOY-style. And the “Model A” flying car just got ...  Show more

Send a textEp. 138 - Barbie has overtaken the world with her pink outfits, blonde hair, and handsome low commitment fragile blonde boyfriend. The trailers and teasers captivated the world causing the movie to explode opening weekend. The movie was definitely packed with surprises ...  Show more