Barbie's global domination: Exactly how Mattel pulled it off

Barbie's global domination: Exactly how Matte...

Up next

This surprising demographic is behind Walmart’s growth

On today’s episode, cohosts Elizabeth Segran and Josh Christensen discuss the latest news in business and innovation, including the investigation of Fed Chair Jarome Powell, the nurses strike in New York City, and Paramount’s escalated hostile bid to take over Warner Bros. Discov ...  Show more

Will Prediction Markets Be Bigger Than the Stock Market?

On today’s episode, cohosts Kristin Toussaint and Josh Christensen discuss the latest news in business and innovation, including the aftermath of Nicolás Maduro’s capture, the latest on the Warner Bros. Discovery deal, and the new Nvidia chip. Next, Fast Company editor-in-chief B ...  Show more

Recommended Episodes

Six marketing principles from the Barbie Movie if your budget doesn’t extend to hiring Margot Robbie
Marketing Meetup Podcast

The Barbie marketing team have been doing a BRILLIANT job. Pink billboard ads. Shots of the dream house the team built in Malibu. Behind-the-scenes tours with Margot Robbie and more. The team behind advertising the new Barbie Movie have been doing a BIG job, gathering their effor ...  Show more

Business Daily meets: Mattel's CEO
Business Daily

Ynon Kreiz explains how they transformed Barbie, the well-loved and sometimes controversial doll, into a movie.The boss of one of the world's biggest toy companies also talks about the need to bring more diversity into the Barbie brand, and expand products beyond the toy aisles. ...  Show more

Mattel’s Filmmaking Strategy
Motley Fool Money

Mattel has 45 films in development. A cinematic take on UNO could be coming to a theater near you.  Mary Long caught up with New Yorker writer Alex Baracsh to discuss his recent piece, “After ‘Barbie,’ Mattel Is Raiding Its Entire Toybox”. They discuss: - How Mattel is becoming ...  Show more

Barbie Ferreira Wants to Know: Why Would a Brand Need 35 Shades of 'Vanilla' Foundation?
Gloss Angeles

You know Barbie Ferreira, but just in case: Barbie is a model, actress and current face of <a href="https://www.beccacosmetics.com/" rel="noopener noreferrer" target="_blank ...

  Show more